It’s no longer a secret that some of the most ridiculous amounts of money are spent for buying advertising space during Super Bowl. And yes, this year’s edition is no exception!
Among the brands that wanted to promote themselves during one of the largest events of the year is T-Mobile, with three minutes of in-game air time.
According to USA Today, the third-largest wireless carrier in the United States will have four ads running during this Sunday’s game between the Patriots and Falcons: one featuring Justin Bieber, one with Snoop Dogg, followed by an ad with Martha Stewart and a fourth ad, with comedian Kristen Schaal.
Like expected, T-Mobile hasn’t revealed the whole amount spent for these ads, but rumors claim that the total reached a whooping $30 million! To be more specific, it is said that for 30 seconds of Super Bowl airtime, the fees reach $5 million, but since The Magenta Carrier wanted three minutes, they had to spend this ridiculous amount of money.
As a side note, the only brand that also took three minutes of airtime was Anheuser-Busch, to promote Budweiser, Busch and Bud Light beer brands.
“When you’re coming to the biggest stage for the most-watched program of the year, you’re absolutely looking to do things differently,” said in an interview T-Mobile’s chief marketing officer Andrew Sherrard.
Despite this insane amount of money spent for ads, T-Mobile still has to deal with competition during Super Bowl, as sprint, one of the other big wireless carriers in the United States, will also have a 30-second ad, running during the game.