After all the buzz created around Uber and their ridiculously high fare fees from New Year’s Eve, due to the increased demand, the ride sharing app has some good news for its users and potential users.
According to Tech Times, the company is cutting prices in the U.S. and Canada, in order to encourage people to use it more often. The decision was taken thanks to the seasonal slump, as people tend to stay more in house, due to bad weather.
The same source mentions that this shouldn’t be a surprise, as January is a slow month for ride-sharing services like Uber. People are back to work or school and they don’t get out as much as they did in December.
Uber is aware of this trend, so they are lowering the prices in order to make people opt for the service, instead of picking a regular cab. More than 100 cities in the United States and Canada are currently the subject of price cuts.
“Five and a half years in, we’ve learned that the single most effective way to boost demand during the winter slump is to cut prices for riders,” the company notes in a new press release.
Just like back in 2014 and 2015, the price cuts started being applied on January 9 and they vary by region, some areas enjoying bigger discounts than others. For example, San Francisco and Los Angeles riders will see a 10 percent price cut, while other cities, will enjoy even 20 percent discounts.
Of course, this would mean lower earnings for drivers, but it’s not the case here, according to an official statemenet. “We are guaranteeing earnings for drivers to ensure that no one is disadvantaged. That’s 24/7 incentives to put drivers at ease,” Uber explains.