If you are in the food manufacturing industry, you will surely know that packaging can make a whole lot of difference when it comes to selling your products. Even when faced with competition from a far superior product, you can sell more of your food items through smart, attractive packaging that catches the eye. And in this post, we will look at eight food packaging trends that are hot in 2018
Remember the retro style with big, congested fonts and solid colors? Seems like it is back and trending in the food packaging industry! More and more manufacturers are adding in the retro look to their products. And this trend seems to be the strongest among food items that have a long history of domestic production like alcohol, butter, chocolate, bread, and so on. In contrast, food items that have only been introduced fairly recently into the US market seem to have not adopted the trend. A good example would be the ready-to-eat Biryani items that are linked to the Indian culture and usually have India-inspired or modern designs rather than retro designs.
Packaging seems to have become an art form in itself. The biggest trend that indicates this is the increasing number of food manufacturers that use packages with designs from ‘featured artists’. Businesses seem to have given a free hand to these artists to create a package design that is distinct and sets them apart from other competitors. The result is that items like alcoholic and non-alcoholic drinks are being packaged in very creative designs inspired by the various styles in painting like cubism, art deco, pointillism, and so on.
Manufacturers are also giving attention to the ‘unboxing’ experience of the buyer. Since they are selling food items, it makes sense that the process of accessing the product from the package is able to increase the curiosity and desire of the customer. A package that is able to achieve this effect will inevitably provide a better customer experience.
When it comes to color in product packaging, paler ones seem to be in trend as of late. Some food manufacturers, especially those manufacturing premium grade food products, seem to have wholeheartedly indulged in the ‘pale will get the sale’ hysteria. Unlike the bright, harsh colors used till now, paler colors indicate a sense of freshness and innocence. As such, the pale colors are largely used in items like premium chocolate, coffee beans, and so on.
Designers are making labels simple and straightforward. Instead of cramming up with lots of useless information, food manufacturers now have packages that have big, bold fonts declaring the main contents of the food. The more descriptive information is still condensed on the backside of the label. Listing the main ingredients right at the front seems to attract quite a large number of customers. One reason why this might be working is that it allows customers to make a purchase decision quickly, which is often in the favor of the product.
Earlier, food brands used to have a single brand color. In fact, you could get an idea of the brand by just glancing at the color of the packaging. But all that is changing now. In 2018, multi-color food packaging is the hottest trend. In fact, the color of the package is fast becoming an indicator for its strength of flavor. Bold colors are being used for packaging highly flavorful items while lighter colors are used to package foods that have milder flavors.
Glossy covers have made their way into the food industry. Manufacturers of certain items like candies, French fries, popcorn, etc. are using iridescent covers to add a ‘bling’ look to their products so as to align themselves to the millennial generation. Earlier, such glitzy look was mostly reserved for showcasing the hallmark of the product.
The twenty-first-century customer is very conscious of the protection of the environment. Everyone has a basic idea of how plastic covers are increasingly polluting the earth, not just the land but also the oceans. As such, customers seem to be looking forward to food products packaged using environment-friendly materials. And food manufacturers are responding to this awareness by using organic packaging that will biodegrade and mix well with the environment rather than pollute it. Stamping the ‘Green Packaging’ label right at the front of the package is also said to increase sales of certain items.