Application performance is everything when it comes to development. Great performance ensures your app will be downloaded frequently, it is well received, and you reap a larger return on investment.
However, poor application performance is just the opposite: your target audience, frustrated by its high uptime rate, deletes the app; multiple bugs in development yield a poor user experience, and the list goes on.
In a nutshell, the lower the performance, the less likely your target audience will like it. To ensure that doesn’t happen, use these 10 practical tips to improve your app performance.
Images use up a significant amount of storage, which affects load times. To speed up load times and improve performance, compress images, which will use less storage while still adding to the app’s design.
Beta testing is an important phase in app development for two reasons. For one, beta testing provides insight into how your target audience will receive your app.
Two, from beta tester feedback, you can fix bugs and design flaws before the app is on the market. In this sense, beta testing allows you to work on application performance before launch—in other words, before your target audience has seen it and made up their minds.
Similar to compressed images, reusing templates speeds up load times and improves performance since the app needs to load fewer templates.
Use application performance monitoring tool (which Stackify offers) to compile data on how your app is functioning.
Basically, it tells you how fast your pages are loading, employs metric tracking, and keeps an eye on network traffic and app error rates.
Instead of wondering why users stop downloading your app, performance monitoring enables you to be proactive—finding the problem and fixing it before the user even realizes there was one to begin with.
Resizing images, similar to compressing them, reduces load times and improves performance largely because the image takes up less storage.
Updated software utilizes the latest technology, with bugs from past versions being fixed. By using the latest software to develop your app, you already stand to have fewer bugs and design flaws than settling for their less-than-average software, which only sets you up for bugs and flaws in the future.
What does the user want out of an app? Of course, there are standard expectations that any target audience would want: faster load times, no bugs, and easy navigation.
But take it a step farther, what would your target audience specifically want in your app? This goes back to identifying how your target audience consumes technology and what app and technology trends resonate with them the most.
One doesn’t supersede the other. You need a business mindset to see beyond the numbers, putting yourself in the shoes of the user to gain better insight in what needs to be fixed.
Look to metrics to back (or reject) your assertions. In alternating between the two, you provide an app that uses the best technology that is relatable and well-received by the user.
The login or sign-up screen usually is the first page the user sees. A well thought-out and designed login sets your app up for a good first impression.
However, users will back out of the app, possibly deleting it, if the login is poorly designed. Developing a user-friendly login improves performance and decreases bounce rates.
Micro interactions are underrated. Which is why improving them will set your app apart from the rest. Basically, you want to tailor micro interactions—syncing data, password creation, you name it—to your target audience. In doing so, you create a highly relatable and responsive app that meets user expectations.
Application performance will determine how your target audience receives the app, if they want to delete it or spread the word about its outstanding features to their friends.
Using these performance improvement steps will put you on the right track in developing a well-received and in-demand app. Happy developing! Have other tips? Leave a comment.